...not by holding the refs accountable or anything, but by censoring the replays so people in the stands can't see how bad it is.
2010 World Cup: FIFA to censor in-stadium replays (ESPN.com)
That's a good way to hook potential new fans in a year where the discussion is high. Speaking as somebody who doesn't watch regularly or pay attention, I've seen two goals disallowed for the American team (one on a call that nobody understands because FIFA won't even discuss what the call on the field WAS), another goal by the English team that wasn't counted and now an Argentinian goal that should have been disallowed but wasn't.